The concept of the world identity lab is based on the conviction that culture starts with the individual (which is obviously you…). The lab team will keep posing questions and based on the various contributions, is looking for patterns that might be an indication for future development. That is why we think the world identity lab could turn into the first global peer-generated innovation project.

Despite our enthusiastic team, the world identity lab depends on the individualism of its contributors and their willingness to show their perspective of life to the rest of the world. We hope that a lot of other people will get inspired and start perceiving their micro cosmos in a different way.

We decided that the top 100 contributions deserve to be published as a book (we are curious who of you makes it to the front page…). In addition, we are currently trying to put together an exhibition “keep going” in 2012, giving an overview of peoples’ favorite way of getting around as an expression of their identity.