The concept of the world identity lab is based on the conviction that culture starts with the individual (which is obviously you…). The lab team will keep posing questions and based on the various contributions, is looking for patterns that might be an indication for future development. That is why we think the world identity lab could turn into the first global peer-generated innovation project.

Despite our enthusiastic team, the world identity lab depends on the individualism of its contributors and their willingness to show their perspective of life to the rest of the world. We hope that a lot of other people will get inspired and start perceiving their micro cosmos in a different way. We look forward to welcoming you as a new contributor.

The world identity lab was founded in 2009 by Viennese agency moodley brand identity to gain insight into the world’s cultural climate. To achieve the highest possible diversity of creativity, our aim is to have creative people in every country of the world who contribute to our projects.

We hope you have as much fun interacting on this website as we had creating and discussing it. And if there is something you would love to get off your chest (only good stuff we hope…), drop us a line at info@worldidentitylab.net!