The concept of the world identity lab is based on the conviction that culture starts with the individual (which is obviously you…). The lab team will keep posing questions and based on the various contributions, is looking for patterns that might be an indication for future development. That is why we think the world identity lab could turn into the first global peer-generated innovation project.

Despite our enthusiastic team, the world identity lab depends on the individualism of its contributors and their willingness to show their perspective of life to the rest of the world. We hope that a lot of other people will get inspired and start perceiving their micro cosmos in a different way.

The world identity lab was founded in 2009 and has ever since seen quite some people sharing their view of the world. We thought, we might as well extend the range of topics to contemporarily relevant trends such as transportation, transformation of families or cities going green.

By now the world identity lab is hosted by 2 agencies: MOODLEY & FRINK.

The Austrian design and branding agency moodley brand identity founded the world identity lab to gain insight into the world’s cultural climate.

The innovation agency FRINK engages in consumer behavior and bases experience design on the analyzed insights.

We hope you have as much fun interacting on this website as we had creating and discussing it. And if there is something you would love to get off your chest (only good stuff we hope…), drop us a line at info@worldidentitylab.net!