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Maybe there is an answer to your problem after all. The two Swedish ladies Anna Haupt and Terese Alstin would not be seen dead with an ugly polystyrene helmet. When they were studying industrial design in Sweden, they decided that this was the perfect opportunity to solve this problem, and make a new type of helmet that didn’t necessarily destroy your hair and ruin your look. They found out that people have a lot of different reasons not to put on the helmet, many also have a strong opinion about it. Most people know that it is important to wear helmet, but they don’t use it anyway, Haupt and Alstin meant that:„ It isn’t the bicyclists who need to change, it’s the product.“ After a lot of research the students found out that the world was waiting for a new type of helmet, the invisible one… Would Hövding be the solution to your problem? Maybe it would make you change your way of transportation?

Source: hovding.com

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